We created a cloud-based identity and access management product for IBM. It would allow managers to control which applications their team has access to and customize access based on location, work schedule and more. The goal was to make it so simple that a non-IT professional could feel comfortable using the tool.
We were given seven weeks ideate, test our designs and pitch a concept to executives. I was the lead designer on a design team of two.
The first step was to align with our stakeholders. We met with product management and development stakeholders remotely and in person to gather existing information potential customers in empathy and journey maps.
I conducted a competitive analysis to understand what the table stakes for the product were and where we had opportunities to innovate.
With our stakeholders, I drafted measurable, user-centered goals for our first release.
I created paper prototypes based on journey maps and reviewed them with development stakeholders for feasibility.
I interviewed users at IBM's European User Group conference in Zurich and received feedback on the mid-fidelity concepts below. I iterated on desktop and mobile designs and conducted additional remote usability testing to inform the final concepts.
I prepared and presented the executive playback. In the playback, I showed how a manager could grant access, create access rules, set alerts and approve employee requests.
